About

I spent years at Google, collaborating with some of the world's top advertisers.

Read about my journey below.

Pestalozzi Digital

Grew to $7M+ in annual ad spend actively managed across all platforms
Trained dozens of CMO's of publicly-traded companies and small-medium business owners in advanced digital marketing techniques.
Online community of marketers and entrepreneurs surpassed 1500+ students
Consolidated all my consulting, education and coaching services under Pestalozzi Digital
Invited to present to 1200+ health professionals at 2024 Neodent Symposium, San Diego USA and also 300 real estate professionals at Equip 2024, Idaho USA

Began working with major brands including Nick Scali Furniture, Toblerone and OREO, running campaigns across Google Ads, Meta, TikTok and more.
Enhanced Google Ads Masters program by introducing 1:1 coaching hours, which was taken up by 150+ business owners.

The #1 Google Ads Course Online.

Left Google, expanded expertise to cover all digital marketing platforms and began growing a small freelance portfolio of businesses across Australia.
Invited to present on Google Ads at Hancock Creative's Change The World event to thousands of charities and NGO's.
Invited to consult as a Google Ads expert by major agencies working on campaigns for brands including Energy Australia, Chobani and more.

Google AU/NZ

Nominated to write and deliver the training material for this national touring event providing comprehensive training to thousands of businesses, politicians and marketers around the country.
Enduring training materials are still in use today.
Handled alongside my core role as a Google Ads Specialist supporting major brands with their advertising campaigns.

Google AU/NZ, Sydney, Australia

Managed a rotating portfolio of advertisers investing in Google Ads
Worked with multi-million dollar companies including Australian Red Cross and Who Gives A Crap.
Played a key role in optimizing ad campaigns, resulting in significant ROI for high-profile clients.
Progressed from smaller accounts ($15K/quarter) to those spending north of $300K/quarter.

Sciences Po, Paris, France

University of Sydney, Australia